How to pick a profitable niche | Tech Yaari

What is a niche?

Simply put a niche is what your website will treat, a kind of category. It can be very wide and very narrow. Let me explain.

For example, a broad niche is "health and fitness." Although it is already something specific, since people will know that they will not find articles about gadgets and games here, it is still extremely broad, 10% of all websites in the world probably fit into this category.

We can limit it a bit, for example, "sleeping". We now have a smaller category within "health and fitness". But it's still quite broad, especially today, believe me, there are thousands of pages about sleeping.

So let's dig a little deeper into our niche and let's say, we want to create a site about "sleep disorders". Now it's getting narrower. As our content becomes more and more accurate, there will be less and less competition.

And we can still go one step further and say, let's make a website about "sleep apnea". As you can see, now we have a very specific topic. If you create an internet site regarding sleeping, you may have thousands of different sites competitive. If you create a site about "sleep apnea", then probably there will only be some other sites competing with you.

These days, the competition is huge in all categories, so you have more chances of success if you find a micro-niche for your website.

Advantages and disadvantages of micro-niche websites

I think you already have a general idea about the advantages of creating a micro niche website.

• Your competition will be moderate.
• If you can create great articles, you will have more chances of ranking on Google.
• Your visitors/customers will be very close to your actual content. If you create a site about sleep, someone with sleep apnea may not find relevant information and simply leave. But if you create a site about sleep apnea and support it with good articles, it will be relevant to almost all visitors to your site.

What are the disadvantages? If you think about it a bit, it will also be obvious. The narrower the niche, the fewer visitors it will have. If you are very specific with your topic, you can end up with only a thousand people around the world interested in what you have to say.

If you plan to place ads and affiliate links on your site, you will need many visitors to visit your site and click on these links. If you receive a thousand visitors a month and only about 1% of them click on your ads (which is quite average), end the month with 10 clicks, which will give you an income of $ 1 for that month. Actually, to begin with, it's not so bad, but your site should have the potential to grow

So, your most important task is that you will have to find a niche that is narrow enough to have minimal competition, but wide enough to attract a lot of people and has the potential to grow! If you choose your domain name wisely, you can do it easily.

How to choose a niche that will be successful?

As they say, people connect online because they need information, want to entertain themselves or have a problem to solve. Your niche has to belong to any of these three categories.

1. Creating an information website

It can be directed to people who need information. For example, you can make a site about travel. Of course, remember what I said, you do not want to create a site about travel, but travel to Chile, for example. People will want to know what the currency is there, how much it costs to have a meal, what are the main tourist spots, etc. If you know a lot about Chile or are willing to collect all this information on a website, visitors will come.

2. Creation of an entertainment website/blog

Everyone likes cute puppies and funny quotes. You can create a site like this and be successful. Of course, you can not compete with giants like 9gag, but you can choose wisely and start a site/blog for cute little pigs, religious quotes or funny soccer videos, whatever you want.

Or you can write a blog with articles, fun facts, photos, stories. I think it's the hardest of the three, but if you're very into a hobby, it might work.

3. Solving problems

I think it's the best and the easiest. What problems do people have? All kinds of problems. They may have medical problems, personal problems, relationship problems, addiction problems, weight problems, financial problems, and the list goes on forever. You can create a site/blog about a medical condition and its cures, or how to lose weight, how to save money, how to stop smoking, how to find the right one, and so on.

If you have a problem yourself, it can be an advantage! It may not be strong enough to lose weight or stop smoking, but what happens if you created a website about it? You can have the motivation to continue your diet and share what worked, what did not work, the new methods that exist and so on.

Of course, as you will see, these are the most saturated niches, so you really have to choose wisely. A blog about losing weight is a good example here, but you can end up with the 10,000th blog in this area, so you should choose a less common problem or be more specific about it. be more specific about it.

What niche should you choose?

Now you have a general idea of what works and what does not work. But what should I choose? Well, if you have a special area of interest or hobby that you are passionate about, then the answer is easy. Just narrow or widen it to an acceptable level and you're done.

If you do not have any knowledge or special interest, you can find someone, a close friend or relative who is willing to help you and who is passionate about something, or choose a topic that you do not know much about but are willing to learn.

I'm sure you can come up with many ideas. But be sure to choose something that you find interesting because you will have to be at least a little passionate about it in the future. Do not choose a topic that you do not like, even if you think it would bring many visitors or money. The competition is huge these days and people will feel if you really do not care about the niche of your website and will ignore your site.

Once you have your niche, you will have to write excellent content (or buy it) and, for this reason, it is better if you like what your site is about. Your passion will bring visitors.

How to check if your chosen niche is nice enough?

There are many tricks but none is very accurate. You can guess, but you will not know for sure if the niche you chose was good enough. However, you can already use some very common tools to discover a little more about your possibilities. What tools am I talking about? Google for example.

You can open google and enter what you found in the search field. Press enter and see what comes up. Open the first articles and also check out the sites. Do you think you can compete with that? 

Can you do something better?

Also, there are some words that will be your friends on this trip. Words like what, how, why, better. Add these words to your niche in google and see what kind of results you get. It may be a revelation for you.

What other tools can you use? Quora for example. Just go and check in on Quora and look around. Enter your niche ideas in the search field and see what appears. Is there enough rumor about your chosen topic? Are there any questions with many followers and upvotes?

Quora is a great tool because you can already see what people really want to know about your niche and you can use this information later when you write or buy your first articles.

Final words

Share this article with your friends and help to know about "How to pick a profitable niche". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

What is SEO

Guide to Writing Title Tags and Meta Descriptions for SEO

On-Page SEO Ranking Factors

What are Internal links?

Hide Personal Data Without Using Any Apps

Hide personal data means that you can not share with others, whether images, videos, documents, anything that is our staff, of course, we have to maintain the privacy in which our staff is. I think you have tried/used some of the applications to hide your personal data and some of you, Smartphone, had the option to hide applications and files by default. But not all smartphones have those characteristics. It does not matter and we have verified that this application is safe or not safe to save or to hide our personal data in those applications. I mean there are many applications in the Play Store to hide applications and personal data, but Google has removed some of the apps from the game store that are harmful to us and are stealing our personal data without our permission. Recently, we have seen that Google has some of the Face Beauty applications and some of the Play Store VPN applications that are very dangerous if we use those applications or install them on our devices. We can not trust All applications on the Play Store are secure and Google does not offer any guarantee. But, once we install any application, Google provides security. All applications are safe or not. They are taking all the necessary measures to keep themselves safe. And sure of all Android users.

Today I am discussing a "trick" that helps you a lot to hide personal data without using any application. Most Peoples heard about the hidden little trick to hide their personal data. When before there are no applications to hide your data, once they are introduced in the game store, we have forgotten everything and those smart ways of hiding personal data. We know that our phone is not in our hands, it is always with our friend, but sometimes we feel insecure before handing over the phone to our friends and family.

Then, the guys try this trick before installing those applications to hide data. Let's take a look at how and what was the process to hide your personal data without using any application.

Follow the Steps Below to Hide Personal Data Without Using Any Apps:

1. Open your File Manager application and select your folder/file to hide.

2. Press and hold to see some of the options, you can see the option "Rename"

3. We have to change the name of the folder or file simply by adding a period (".") Before the first letter of your application. Eg: Whatsapp (default) - >>> ".Whatsapp" (to hide).

4. A pop-up window appears on the screen that says that once you "Rename" this file/folder, it hides the application.

5. Click "OK" to see that your folder/file is not visible to you now.

If the file still appears, open the file manager settings and uncheck the "Show hidden files" option.

To see, your hidden folder/files open their settings and enable the option "Show hidden files".

A simple trick that is not complicated and safe to use to hide ANY TYPE of file format. Hide your files a violation of seconds once before installing applications from Playstore and third-party resources.

Final words

Share this article with your friends and help to know about "How to Hide Personal Data Without Using Any Apps". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

Top 15 Sites To Download Movies

How To Stop WhatsApp Saving Photos

How to boost up your internet speed in windows 10

How to speed up your pc using 5 best tricks

On-Page SEO Ranking Factors

What are the ranking factors on the page for SEO?

The ranking factors on the page can have a great impact on the ability of your page to rank if optimized correctly. The main factors on the page that affect the rankings in the search engines are:

Content of the page

The content of a page is what makes it deserve a search result position. It is what the user came to see and, therefore, is extremely important for search engines. As such, it's necessary to make sensible content. So, what is good content? From an associate SEO perspective, all good content has two attributes. Good content must satisfy demand and must be able to be linked.

Good content satisfies a demand:

As in world markets, information is affected by supply and demand. The best content is the one that does the best job of supplying the highest demand. It could take the form of an XKCD comic that is providing nerd jokes to a large group of technologists or it could be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound or a text, but it must satisfy a demand to be considered good content.

Good content is linkable:

From an SEO perspective, there is no difference between the best and the worst content on the Internet if you can not link. If people can not link to it, it is very unlikely that search engines will classify it, and as a result, the content will not drive traffic to the given website. Unfortunately, this happens much more often than one might think. Some examples of this include slide shows with AJAX-based images, content accessible only after logging in, and content that can not be played or shared. Content that does not meet a demand or that can not be linked is bad in the eyes of search engines, and most likely some people as well.

Title tag

Title tags are the second factor on the most important page for SEO, after content. You can read more information about the title tags here.

URL

Along with intelligent internal linking, SEO must ensure that the hierarchy of categories of the given website is reflected in the URLs.

The following may be a good example of URL structure:

http://www.example.com/pc-tips/how-to-update-windows

This URL clearly shows the hierarchy of information on the page (the history related to pc tips in the context of games in general). This information is used to determine the relevance of a web page determined by the search engines. Due to the hierarchy, the engines can deduce that the page probably does not belong to the how to in general, but to that of how to update windows. This makes it an ideal candidate for search results related to how to update windows. All this information can be speculated without the need to process the content of the page.

The following is a bad example of URL structure:

http://www.imdb.com/title/tt0468569

Unlike the first example, this URL does not reflect the website's information hierarchy. Search engines can see that the given page is related to titles (/ title /) and is in the IMDB domain but can not determine what the page is about. The reference to "tt0468569" does not directly infer anything that an Internet user can search. This means that the information provided by the URL is of very little value to the search engines.

f

The structure of the URL is important because it helps search engines understand the relative importance and adds a metric of useful relevance to the given page. It is also useful from the perspective of the anchor text because people are more likely to link to the relevant word or phrase if the keywords are included in the URL.

SEO best practice

Content pages are the meat of websites and are almost always the reason why visitors visit a site. Ideal content pages should be very specific to a given topic, usually a product or object, and be highly relevant.

The purpose of the given website should be indicated directly in all the following areas:

• Title tag
• URL
• Content of the page
• Image alt text

This is an example of a well-designed and easy-to-use web page for search engines. All its factors on the page are optimized.

The content page in this figure is considered good for several reasons. First, the content itself is unique on the Internet (which makes it worthwhile for search engines to rate well) and covers a bit of specific information in great depth. If a user has a question about Super Mario World, there is a good chance that this page responds to your query.

Apart from the content, this page is well presented. The theme of the page is found on the title tag (Super Mario World - Wikipedia, the free encyclopedia), URL (http://en.wikipedia.org/wiki/Super_Mario_World), the content of the page (the header of the page, "Super Mario World"), and within the alternative text of each image on the page.

The following example is from a poorly optimized web page. Notice how it differs from the first example.

This figure shows a less friendly example for the search engines of a content page directed to the term "Super Mario World". While the theme of the page is present in some of the important elements of the web page (title tag and images), the content is less robust than the Wikipedia example, and the relevant copy on the page is less useful for a reader.

Note that the description of the game is suspiciously similar to a copy written by a marketing department. "Mario is in his greatest adventure, and this time he has brought a friend." This is not the language in which the search engines write the queries, and it is not the type of message that responds to a search query. Compare this with the first sentence of the Wikipedia example: "Super Mario World is a platform game developed and published by Nintendo as a package, launch title for the Super Nintendo entertainment system." In the poorly optimized example, all that is stated in the first sentence is that someone or something called Mario is in an adventure that is bigger than his previous adventure (how do you quantify that?) And is accompanied by a friend with no name

The Wikipedia example tells the reader that Super Mario World is a game developed and published by Nintendo for the Super Nintendo Entertainment System game system; the other example does not. The search results in both Bing and Google show that the page is better optimized.

An ideally optimized website

An ideal web page should do all of the following:

Being hyper-relevant to a specific topic (usually a product or a single object)

• Include theme in the title tag
• Include subject in URL
• Include subject in the alternative text of the image.
• Specify the topic several times throughout the content of the text.

Provide unique content on a given topic

Link to your category page

Link to your subcategory page (if applicable)

Link to your home page (usually achieved with an image link that shows the website logo at the top left of the page)

Final words

Share this article with your friends and help to know about "On-Page SEO Ranking Factors". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

What is SEO

Guide to Writing Title Tags and Meta Descriptions for SEO

What is the anchor text?

What are Internal links?

What is the anchor text?

What is the anchor text?

The anchor text is the visible text in which you can click on a hyperlink. In modern browsers, it is usually blue and underlined, like this link to the Tech Yaari homepage.

Code sample

<a href="http://www.example.com"> Example of anchor text </a>Optimal format

Optimal format

The SEO-friendly anchor text is concise and relevant to the landing page (that is, the page to which it is linked).

Defined anchor text

The anchor text is the visible characters and words that are displayed in the hyperlinks when linking to another document or location on the web. It usually appears as underlined text in blue but changes the colors and styles of the links on your website through its HTML or CSS.

The anchor text can provide both search engines and users with relevant contextual information about the content of the destination of the link.

In the previous example of the link code 'Techyaari' is the anchor text for the link.

Search engines use external anchor text (the text that other pages use to link to your site) as a reflection of how other people see your page, and by extension, what the pages are about. While website owners cannot normally control how other sites link to theirs, "you can make sure that the anchor text you use within your own site is useful, descriptive and relevant" (Source: Google)

If many sites think that a particular page is relevant to a particular set of terms, that page can achieve a good ranking even if the terms do not appear in the text itself.

Anchor text types

Exact match

The anchor text is "exact match" if it includes a keyword that reflects the page to which it is being linked. For example: 'link building' linking to a page concerning link building.

Partial match

Anchor text that includes a variation of the keyword on the linked page. For example: 'link building strategies' that link to a link building page.

Branded

A brand used as anchor text. For example: 'TechYaari' linking to an article in the TechYaari Blog.

Naked link

A URL that is used as an anchor 'www.Techyaari.com' is a naked link anchor.

Generic

A generic word or phrase that's used as the anchor. "Click here" is a common generic anchor.

Images

When an image is linked, Google will use the text contained in the alt attribute of the image as an anchor text.

Good SEO practices

The SEO-friendly anchor text is:

• Succinct
• Relevant to the linked page
• Low keyword density (not overly heavy keyword)
• Not generic

Keep in mind that you often have no control over the anchor text that other sites use to link to your own content. Therefore, most of these best practices will govern the best way to use the anchor text within your own website.

Succinct anchor text

While there is no specific length limit for the anchor text, it is a good idea to keep the link text as concise as possible. However, at the end of the day, the terms you choose to include in your anchor text should take into account two main factors:

• What is the most concise and accurate way to describe the linked page?
• What word or phrase would encourage users to click on a link?

Target page relevance

As the search engines have matured, they have begun to identify more metrics to determine the rankings. One metric that stands out among the others is the relevance of the link or the way in which the topic on page A relates to page B if one is linked to the other. A highly relevant link can improve the likelihood that page A and page B classify queries related to your topic.

The relevance of links is a natural phenomenon that occurs when people connect to other content on the web. It is determined by:

• The topic of the source page.
• The content of the anchor text on that source page

Links pointing to content related to the theme of the source page are likely to send stronger signals of relevance than links that point to unrelated content. For example, it is likely that a page about the best lattes in Seattle will convey a better signal of relevance to Google when it links to a cafeteria website than when it links to a site with images of baby animals.

Links pointing to content related to the theme of the source page are likely to send stronger signals of relevance than links that point to unrelated content. For example, it is likely that a page about the best lattes in Seattle will convey a better signal of relevance to Google when it links to a cafeteria website than when it links to a site with images of baby animals.

Search engines pay attention to the different variations of anchor text that are used to link back to the original article and use them as additional indicators of what that article is about, and for which search queries may be relevant. This, in combination with the processing of natural language and other factors such as the source of links and the hierarchy of information, make up most of the relevant indicators of online links. To ensure that your links send strong signals, keep your anchor text as descriptive as possible on the destination page.

The density of anchor text keywords

With the update of the Penguin algorithm, Google began to look more closely at the keywords in the anchor text. If many of the incoming links in a site contain exactly the same anchor text, it may start to look suspicious and may be a sign that the links were not acquired naturally. In general, it is still a best practice to obtain and use specific anchor text for keywords and topics when possible. However, SEOs can get better results by searching for a variety of more natural anchor text phrases instead of the same keyword each time.

In that sense, an important note: do not overdo the internal links that contain many keywords. Internal linking is undoubtedly a good recommended practice, but be careful with the anchor text that you use to link your own pages. If too many links to a page use the same anchor text, even if they are on their own site, Google could detect spam behavior.

Final words

Share this article with your friends and help to know about "What is the anchor text?". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

What is SEO

Guide to Writing Title Tags and Meta Descriptions for SEO

How to boost up your internet speed in windows 10

What are Internal links?

What are Internal links?

What are Internal links?

Internal links are hyperlinks that point to (destination) the same domain as the domain in which the link (source) is located. In easy terms, an internal link is one that points to another page on the same website.

Code example

<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>

Optimal format

Use descriptive keywords in the anchor text that give you an idea of the theme or keywords that the source page is trying to identify.

What is an internal link?

Internal links are links that go from a page in a domain to a different page in the same domain. They are commonly used in the main navigation.

These kinds of links are helpful for 3 reasons:

• Allow users to browse a website.

• They help to establish the hierarchy of information for the given website.

• Help spread the equity of links (ranking power) on websites.

SEO best practice

Internal links are more useful to establish the architecture of the site and spread the equity of the links (URLs are also essential). For this reason, this section deals with the construction of an SEO-friendly site architecture with internal links.

On a single page, search engines need to see the content to list the pages in their massive indexes based on keywords. They must also have access to a traceable link structure, a structure that allows spiders to navigate the routes of a website, to find all the pages on a website. (To see what the link structure of your site looks like, try to run your site through Link Explorer). Hundreds of thousands of sites make the critical mistake of hiding or burying the navigation of their main links so that search engines can not access. This hinders your ability to get pages that are listed in the search engine indexes. Here is an illustration of how this problem can occur:

In the previous example, the colorful Google spider has reached page "A" and sees internal links to pages "B" and "E". As important as pages C and D are for the site, the spider has no way of reaching them, or even knows that they exist, because there are no direct and traceable links pointing to those pages. When it comes to Google, these pages basically do not exist: great content, good keyword targeting, and smart marketing make no difference if spiders cannot get to those pages in the first place.

The optimal structure for a website would be similar to a pyramid (where the large dot at the top is the home page):

This structure has the minimum quantity of links possible between the home page and any given page. This is useful because it allows link equity (ranking power) to flow through the entire site, which increases the ranking potential for each page. This structure is common in many high-performance websites (such as Amazon.com) in the form of category systems and subcategories.

But how is this achieved? The best way to do that is with internal links and supplementary URL structures.
For example, they are linked internally to a page located at http: //www.example.com/mammals ... with the anchor text "cats". The format for a properly formatted internal link is shown below. Imagine that this link is in the domain Techyaari.com.

In the previous illustration, the "a" label indicates the start of a link. Link tags can contain images, text or other objects, all of which provide a "click-to-click" area on the page that users can activate to move to another page. This is the initial thought of the Internet: "hyperlinks". The reference location of the link tells the browser, and the search engines, where the link points. In this example, the URL http://www.techyaari.com is referenced. Next, the visible part of the link for visitors, called "anchor text" in the SEO world, describes the page to which the link points. In this example, the designated page is about custom belts made by a man named Tech Yaari, so the link uses the anchor text "Custom belts designed by Tech Yaari". The tag closes the link so that the elements found later in the page do not have the link attribute applied.

This is the most basic format of a link, and it is perfectly understandable for search engines. The spiders of search engines know that they must add this link to the link graph of the web engine, use it to calculate the independent variables of the query (like MozRank) and follow it to index the content of the page that is made reference.

Below are some of the common reasons why the pages may not be available and, therefore, cannot be indexed.

Links in required forms of presentation

The forms can include elements as basic as a drop-down menu or elements as complex as a full-fledged survey. In any case, the search spiders will not try to "send" forms and, therefore, any content or link that is accessible through a form is invisible to the engines.

Links only accessible through internal search boxes

Spiders will not attempt searches to find content and, therefore, it is estimated that millions of pages are hidden behind the walls of completely inaccessible internal search boxes.

javascript links cannot be analyzed

Links built with Javascript can be demountable or devalued depending on their implementation. For this reason, it is recommended that standard HTML links be used instead of Javascript-based links on any page where the reference traffic of the search engine is important.

Links in Flash, Java or other add-ons

Any link embedded in Flash, Java applets and other add-ons is generally inaccessible to search engines.

Links that point to pages blocked by the tag Meta Robots or Robots.txt

The Meta Robots tag and the robots.txt file allow the site owner to restrict the spider's access to a page.

Links on pages with hundreds or thousands of links.

All search engines have an approximate limit of 150 links per page before they can stop tracking additional linked pages from the original page. This limit is somewhat flexible, and particularly important pages can have more than 200 or even 250 links in a row, but in general practice, it is advisable to limit the number of links on any page given to 150 or risk losing the ability to have Pages additional tracked

Links in frames or I-frames

Technically, the links in both frames and I-Frames are traceable, but both present structural problems for the engines in terms of organization and follow-up. Only advanced users with a good technical understanding of how search engines index and follow links in frames should use these elements in combination with the internal link.

By avoiding these pitfalls, a webmaster can have clean and substantial HTML links that will allow spiders to easily access their content pages. Additional attributes can be applied to the links, but the engines ignore almost all of these, with the important exception of the rel = "nofollow" tag.

Do you want to take a quick look at the indexing of your site? Use a tool such as Moz Pro, Link Explorer or Screaming Frog to run a site crawl. Then, compare the number of pages the crawl generated with the number of pages that appear when you run a site: search on Google.

Rel = "nofollow" can be used with the following syntax:

<a href="/" rel="nofollow"> nofollow this link </a>

In this example, by adding the rel = "nofollow" attribute to the link tag, the webmaster is telling the search engines that they do not want this link to be interpreted as a normal "editorial vote", which happens. "Nofollow emerged as a method to help stop automatic comments on blogs, guest books and junk mail links, but over time it has become a way of telling the engines to discount any link value that would normally be The links labeled with nofollow are interpreted Slightly different for each of the engines.

Final words

Share this article with your friends and help to know about "What are Internal links?". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

What is SEO

Guide to Writing Title Tags and Meta Descriptions for SEO

How to boost up your internet speed in windows 10
What is the anchor text?

Guide to Writing Title Tags and Meta Descriptions for SEO

Guide to Writing Title Tags and Meta Descriptions for SEO

It's true: title tags and meta descriptions will not help your website magically rise to the top of search engine results. Google confirmed it in 2007, so let's get rid of that myth from the beginning. However, these two elements can improve click rates and entice people to click on your link instead of the link of one of your competitors. So, why do site owners neglect title tags and meta descriptions, and take them to the background?

Title tags and descriptions inform search engines and users of what your site is about. They describe the content of each page of your website and explain how it relates to a user's search query. And, when used correctly, they can act as a "hook" to your advertising on search engine results.

If you do not know what title tags and meta descriptions are, why they are important, and how to write them to get more prospects and click on their links in search engine results, we'll explain everything in this short guide.

Let us begin.

What are the title tags and the meta descriptions?

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content of a page. The title tag of a page and the meta description are displayed when that page appears in the results of the search engine. (We will see some examples of this later).

Well written and compelling meta tags can attract more users to click on your website from the search engine results.

The title tag

The title tag is the title element of a web page that summarizes the content found on a page. It will appear in three key places: browsers, search engine result pages and external sites such as Facebook or Twitter. We will see examples of title tags later.

There is an important thing to keep in mind. Search engines expect a title tag to include relevant keywords and phrases that describe what that page is about. So, if the title you create is not relevant to the page, Google may choose to show a different title instead. You do not want that to happen. Why? Because title tags are a great opportunity to attract prospects to click on your site, make sure you provide an accurate, concise, and compelling summary of what that page is about.

This is what the code looks like:

<head>

<title> Your title here </ title>

</ head>

Show me some examples

To exemplify, we will use our domain name page.

This is how it looks in the search engine results:

And that's how it appears when the page is shared on external sites, including social networks like Facebook, Twitter, and LinkedIn:

The meta description

The description label is intended to be a brief summary of the content found on the website. While the title tag is very limited, a meta the description gives you a little more space to tell users what you are offering, and it is an opportunity to give them a compelling reason to access your page.

This is what the description tag looks like:

<head>

<meta name = "description" content = "This is where you add your meta description.">

</ head>

Show me some examples

Let's take a look at how the meta description of our Tech Yaari page appears in search engine results:

How to write title tags and meta descriptions to get clicks

Here are some tips that can help you create title tags and meta-descriptions that are clicked on.

General tips for writing meta data.

• Including details of special offers like the example below

• Encourage the reader to take action and introduce a sense of urgency, especially if there is a special offer for a limited time, such as the example below.

• Use emotional and psychological triggers. Get more information in this Moz guide.

• Focus on what the reader will get when you click. It favors "you" over "our".

If you need general advice on how to write a copy for your website, see this guide. You can apply the lessons learned to your title tags and meta descriptions.

When writing title tags:

• The title must be highly relevant to the content found on that specific page.

• Put important keywords and phrases near the front of the title tag to attract attention.

• Write naturally to visitors and avoid keyword stuffing.

• Avoid duplication. Each page will have a different theme, so it must have a unique title.

• Potentially include your brand name at the end of the title tag, but focus on getting your message first.

• Keep it between 60 and 64 characters or as many characters as it can fit on a 512-pixel screen. If you write a title that is longer than that, it will be cut, showing an ellipsis "...".

• Make it convincing. Your title tag should be attractive enough to entice visitors to click to find out more about what it has to offer.

When writing meta descriptions:

• Have unique descriptions for each page on your site.

• Create a compelling description using relevant keywords. Make sure that what is described is what the search engine will get.

• Inspire curiosity. Provide enough information to explain what the page is about, but not so much that it ruins the curiosity factor.

• Include a call to action within your meta description to give your reader clear instruction on what action to take and what it means for them.

• Keep your meta descriptions between 150 and 154 characters. If they are too long, the search engines will delete the additional characters.

A note on the length.

Although we have provided an approximate range for the length of the title tags and meta descriptions, the reality is a bit more complex than that, since Google uses the pixel size instead of the character length to decide how much to display. For that reason, it's a good idea to test your titles and descriptions with a tool like this from To The Web.

How do I choose the right keywords?

The keywords or keyword phrases you use in your title tags and meta descriptions should be relevant to the content of a page. Therefore, if you have a landing page where to announce wedding invitations, try using keywords such as "elegant wedding invitations" or "cheap wedding invitations".

For example, if you use the 123 Reg Search Engine Optimiser tool, you will get recommendations on which keywords to use to optimize meta tags and the content of your web pages.

This saves you time in keyword research. In addition, once you choose your main keyword, the tool will also suggest where to add it to properly optimize your page:

If you go to the "Review your site" section, it will also tell you if meta data descriptions are missing from the pages, so you can add them right away.

Meta data optimization

So how do you make sure that your title tags and meta description continue to work well? Like most things in SEO, it's about looking at the data and see what works. The easiest way to do this is to monitor clickthrough rates in the Google Search Console and find pages with reasonable volume but low clickthrough rate (CTR). Optimize the meta data of these pages by following the steps described above.

Be sure not to neglect your meta data: constantly monitor what is happening. But do not make changes too often, it may take a while for any adjustment to have an impact and if you constantly change things, you will not know if what you are doing works.

Finally, although the CTR is a useful metric, it is not the only one you should see here. A high CTR but average time on the low page could indicate that, although its meta data is attractive, its website does not offer what people want or expect. This type of situation is indicative of clickbait and should be avoided. The goal is to attract people to visit your site, not to trick them into clicking.

If you need more inspiration about the type of language you should use in your meta data, check out the AdWords ads that are running in your niche and see what kind of copy they are willing to spend on the promotion.

NOTE: While title tags and meta descriptions do not play a direct role in helping your site position itself in search engines, they are critical for user participation and for users to access your website. So do not ignore them, as they are the only elements that stand between a search result and a visitor.

Final words

Share this article with your friends and help to know about the "Guide to Writing Title Tags and Meta Descriptions for SEO". If you have any questions in this article let us know in the comment section down below. Like our page on all social media and help us to reach more people. Thanks a lot for reading. Cheers 🙂.

You may also like:                                                                          

What is SEO?

what are Internal Links

What is the anchor text?

Reasons Why Your Site Traffic is Dropping & How to Fix It?